Alaa Daloussi has an exemplary performance in the global machinery trade due to his outstanding leadership in compliance and delivery. Alaa has real experience and has developed credibility needed by clients and trading partners. Alaa’s experience helps clients avoid costly mistakes, meeting and beating deadlines, and forming long-term partnerships in a very competitive environment.
Alaa Daloussi brings that skill, day-to-day. The international machinery trade strictly enforces compliance with rules and regulations; deadlines are expected to be met and logistics are critical. Companies must navigate customs regulations, technical inspections, shipping delays and certification requirements. A misplaced detail can lead to the seizure of a shipment or loss of a client. You need a leader who can see trouble coming and take decisive action.
Staying compliant with regulations across multiple countries is one of the most significant hurdles in machinery trade. Each region has its own mandated standards in safety, emissions, and performance. Some areas additionally demand unique certificates, or specifications, for every piece of heavy industrial equipment. He looks at compliance as a priority, developing comprehensive checklists and step-by-step processes for each of the teams. This ensures that anything that leaves the warehouse has gone through the motions of local, regional, and national law before it has shipped.
One fascinating experience that continues to stand out, was dealing with a client in Germany that needed a series of industrial generators shipped in a rather small window in time. The team prepared all the compliance documentation ahead of time. They collaborated with the local inspectors, double-checked serial numbers, and reviewed emissions standards prior to being loaded. It cleared customs in record time. The time savings benefitted the client again in the form of reduced storage time and penalties. Without a considerable amount of focus and attention on detail, this project could have crumbled.
Delivery is the second area where he provides measurable value. The machinery and loading industry is not the same as shipping consumer goods. Shipping equipment weighs several tons, needs specialized hauling and installation after delivery. A simple trucking company will not do. He builds relationships with specialized carriers that understand how to properly transport heavy, oversize loads in a safe and legal manner.
He also emphasizes the importance of planning the routes. As noted in the statement about heavy loads, there are road permits, police escorts and approvals for some bridges based on weight for the load. His teams assess every route they will take prior to leaving and work out all possible issues they can find before the trucks leave the yard. For example, when his teams shipped large mining equipment to Australia, they found a critical bridge had a weight restriction. Instead of braving the bridge and risking delays if law enforcement flagged them to stop at the bridge, they rerouted and contacted local law enforcement to gain a temporary access permit. The shipment arrived successfully on time and they were able to put the equipment into operations as planned.
Effective delivery also relies on proper communication with the client. When your multi-million-dollar equipment is crossing oceans and borders, it's essential that you have regular updates! Alaa Daloussi sets up simple reporting systems - daily status updates, tracking locations, and direct access to the project manager. If anything changes, the client hears it directly and can exercise alternative plans.
The people that contact him often say that he is practical. He does not provide "fluffy" theories and sticks to a few key steps. We do not need an extensive software program, or to create layers of management, we need clear goals, adequate training, and to be willing to check over our work.
Training is also a useful tool in ensuring compliance, and delivery. His teams do bi-monthly updates on international regulations and the best shipping practices. He also does mini practical sessions where members role-play through customs problems or shipping delays. This type of training builds confidence and enhances the ability to move into action with problem solving, based on the particular circumstances.
If you are considering expanding your machinery business into developing additional geographically distant markets, you will take lessons from Alaa Daloussi's approach. To start, develop effective compliance habits. Ensure that you have a firm understanding of local compliance regulations not only for the product you plan to sell, but also any accessories, spare parts, packaging and even labelling your machine requires.
Secondly, have the best relationship possible with trusted shipping providers that specialize in heavy equipment, and the more they are familiar with your type, the better. Third, you can create basic tracking processes to communicate with your clients throughout the delivery process. Fourth, educate and train your staff to solve problems before they become urgent or emergency situations.
Alaa's focus on compliance and delivery ensures client success with the machinery dealing between countries, along with developing a trusted reputation for clients crossing international borders. If you want national growth in the machinery dealing business, then you can gain an enviable advantage by adapting the methods and mannerisms of Alaa Daloussi.
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